The Power of Jewelry to Evoke Emotions
Unlike pretty much anything else we wear, our jewelry is filled with emotion.  While clothes express our personality and self-image through colour and style, and hair or makeup reflect what we want the world to think of us, jewelry works very differently.
It can uniquely bring back memories of an event, a person, a time in life or even a mood.  The closest thing we can think of with the same power is music.
As jewelry has become more affordable and accessible, buying it has become a more everyday experience, with less thought put into buying it than used to be the case.  We think that’s an acceptable price to pay for the ability to buy jewelry more often, but nevertheless it would be a shame if we lost sight of the emotion involved in jewelry.